Mona Benjamintz is a personal coach starting her business in Vancouver. She speaks to small groups of people about the subject of fear and how to overcome one’s fear to expand his or her horizon.
Mona was referred to me by a friend, and I designed and developed a website to build an online presence for her.
The choice of colours and photography for this site speak to the emotion of fear. The design connects to visitors’ experiences and emotions around fear through colours and photography. At the same time, the shots of humans’ presence in nature give a sense of freedom and possibility, which can make people feel a sense of empowerment and liberation.